Series A
B2B SaaS
Executive Summary
SEC.01The Directive
Founder suspected a meaningful variance between what the CRM said was booked and what the GL said had landed. Internal team didn't have the bandwidth — or the forensic tooling — to chase it.
Forensic Breakdown
SEC.02Phase 01 · Discovery
Mapped the data flow from HubSpot pipeline to QuickBooks GL. Surfaced a Sheets-based MRR tracker that was reconciled by hand and three places where deal economics silently diverged.
Phase 02 · Quantification
Pulled twelve months of contracts and invoices. Isolated the accounts where signed deals had never been billed, and the upgrades where prorations had been booked twice.
Phase 03 · Resolution
Rebuilt the reconciliation as a single source of truth. Cleared the AR backlog, restated revenue, brought AP/AR fully current within six weeks. Bookkeeper now operates on clean inputs.
Outcomes
SEC.03Restated Revenue
$300K of overstated revenue caught before the next investor update.
Recovered AR
$120K of contracts that had been signed but never invoiced.
AP/AR Current
Backlog cleared inside six weeks. Bookkeeper handed clean inputs.
Single Source
CRM, billing, and GL now reconcile against one model.
Require similar forensics?
Two hours of your time. Two weeks to a real plan.